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Work Case Study
Event Management

Women Advancing Africa Gala Dinner

Client Graça Machel Foundation
Year 2017
Location Dar es Salaam, Tanzania

A Night of Purpose, Power, and Celebration

The Women Advancing Africa Forum brought together influential women from across the continent to discuss social and economic challenges facing modern Africa. LAS Consultancy was entrusted with managing the flagship Gala Dinner — the largest and most prestigious event in our history.

Hosted at the Golden Tulip Hotel Marquee in Oysterbay, the Gala Dinner welcomed over 300 distinguished guests from different African countries, including South Africa's former first lady, Graça Machel. Our team took full ownership of the event — from conceptualisation and entertainment to décor, food and drink management, gift hampers, and usher coordination. Every detail was meticulously planned and flawlessly executed, creating an evening that guests described as truly unforgettable.

Services Delivered
Event ConceptualisationEntertainmentDécor & StylingF&B ManagementGift HampersUsher Management
Industry
Non-Profit / Women's Empowerment
Team
Full LAS team + specialist event partners
The Gala Dinner at Golden Tulip Hotel Marquee, Oysterbay
Distinguished guests and speakers at the WAA Forum
Celebration and entertainment throughout the evening

Our Approach

A strategic framework tailored to deliver exceptional results.

01
Conceptualise
We worked closely with the Graça Machel Foundation to develop an event concept that reflected the forum's mission of advancing women's leadership across Africa.
02
Coordinate
Managing logistics for 300+ international guests required meticulous planning — from venue setup and entertainment to catering, décor, and VIP protocols.
03
Execute
On the night, our team delivered a seamless experience. Every element — from the welcome reception to the final farewell — was orchestrated with precision and warmth.

The Results

Measurable outcomes that exceeded expectations.

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Guests Attended
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African Countries Represented
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Speakers & VIPs
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Unforgettable Evening
Thank you to the LAS team for letting the Basiq Blaque team shine brightly at the Women Advancing Africa forum with your perfectly organised logistics, your efficient and professional service.
— Jo-Anne Peterson, Basiq Blaque South Africa
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