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CSR Management

KFC Tanzania Braille Donation

Client KFC Tanzania
Year 2016
Location Dar es Salaam, Tanzania

Giving Back Through Meaningful Action

KFC Tanzania launched a powerful CSR initiative — donating braille paper and braille typewriters to the deaf and blind unit of Uhuru Mchanganyiko Primary School in Kariakoo. LAS Consultancy managed the entire campaign from strategy to execution.

This project marked KFC's commitment to long-term support for special needs education in Tanzania. Beyond the initial donation, KFC aimed to launch a sustained CSR project called Add Hope, where customers could contribute a small amount with their food purchase to support community projects. Our role encompassed CSR strategy, school identification, event and donation management, supplier coordination, media invitation and management, press release writing and distribution, media monitoring and reporting, and securing feature article interviews.

Services Delivered
CSR ManagementEvent ManagementMedia RelationsPress ReleasesMedia MonitoringSupplier Management
Industry
Food & Beverage / CSR
Team
LAS CSR & Media Relations team
KFC Tanzania donating braille equipment to Uhuru Mchanganyiko Primary School

Our Approach

A strategic framework tailored to deliver exceptional results.

01
Strategise
We developed a CSR strategy aligned with KFC's brand values, identifying the right school and ensuring the donation would create genuine, lasting impact for students with visual impairments.
02
Mobilise
Coordinating between KFC, the school, suppliers, and media required careful logistics. We managed every detail — from procuring braille equipment to organising the donation ceremony.
03
Amplify
We secured extensive media coverage through press releases, feature articles, and broadcast interviews — ensuring the story reached audiences across Tanzania and inspired further corporate giving.

The Results

Measurable outcomes that exceeded expectations.

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Media Outlets Covered
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School Supported
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Students Impacted
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Feature Articles Published
The partnership between KFC and LAS Consultancy demonstrated how corporate social responsibility can create real change in communities that need it most.
— KFC Tanzania Management
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