LAS Consultancy managed Exim Bank's public relations for two years, working closely with the marketing department to strategise monthly PR activities and ensure consistent media coverage and visibility for all Exim public events.
Our partnership with Exim Bank was a deep, ongoing engagement covering the full spectrum of public relations. We planned communication strategies and campaigns, provided media spokesperson training, wrote press releases and speeches, served as the point of contact for all media enquiries, organised media coverage for events including press conferences, exhibitions, and product launches. We also prepared daily competitive industry coverage reports, analysed media performance, and actively secured speaking opportunities to strengthen Exim Bank's industry reputation and stakeholder relationships.
A strategic framework tailored to deliver exceptional results.
Measurable outcomes that exceeded expectations.
LAS Consultancy's strategic approach to our public relations significantly enhanced Exim Bank's visibility and reputation in the Tanzanian market.— Exim Bank Marketing Department